Positioning
Tortilla News is a trade brief for people who make, supply, and buy tortillas — not home cooks. We are not a recipe site, and we are not a paywalled newspaper. Basic news stays free; sponsorships are labeled.
Audience
- Wholesale tortilla & snack plants
- Masa & flour suppliers
- Equipment makers and packaging vendors
- Co-packers and foodservice distributors
- QA / labeling professionals
What we cover
- Plants & People — openings, expansions, leadership, labor
- M&A — deals, investment, consolidations
- Products — SKUs, formulations, BFY, private label
- Ingredients — masa, flour, oils, commodities, clean label
- Equipment & Packaging — lines, automation, film, coding
- Regulation — FDA, labeling, recalls, FSMA, claims
- Shows — PACK EXPO, IBIE, TIA, regional events
Monetization (honest)
Revenue is ads first: display, newsletter sponsorships, labeled sponsored/native supplier briefs, category sponsorships, and Buyer’s Guide listings. Later: webinars and a PDF annual (State of the Tortilla Industry). We do not blur news and promotion — sponsored cards carry a clear SPONSORED chip.
How the feed works
Daily briefs are short (often 150–300 words) with outbound links to original sources when we aggregate. This draft is a static wireframe; story cards already link to an article template or the source.
Sister sites (coming soon)
- tortillaindustrysearch.com — may become the full industry directory
- tortillaconsultants.com — consulting resources