Starter estimates for a new niche site. Ranges below are Year-1 planning figures (USD, net) from our product brief — not a live rate card. Adjust after real traffic. All sponsorships are labeled; we do not disguise ads as news.

Display (site)

UnitPlacementMonthly
Leaderboard / responsiveROS homepage + articles$600–$1,200
Medium rectangle 300×250Article + homepage rail$450–$900
Sticky mobileSitewide$400–$750
Homepage takeover (1 week)Hero + rail$1,500–$2,500

Newsletter — Tortilla Brief

ProductPriceNotes
Billboard (1 send)$400–$800Logo + 1 line + CTA
Mid-brief native (1 send)$500–$90080–120 words, labeled
Month exclusive category$1,200–$2,000All sends that month

Sponsored / native on site

ProductPriceNotes
Sponsored supplier brief$700–$1,20030-day homepage + article URL
Sponsored new-product brief$600–$1,000Spec table encouraged

Category sponsorships (quarterly)

Masa/Flour · Equipment · Packaging · Foodservice — $2,500–$5,000 / quarter (rail logo + newsletter mention + 1 sponsored brief).

Buyer’s Guide / directory (annual)

TierAnnualIncludes
Basic listing$299–$499Name, link, category, 50-word blurb
Enhanced$799–$1,200Logo, 3 products, lead form
Category exclusive$2,000–$3,500Top of category + newsletter ×4

Easy packages

  • Launch pack (month): leaderboard + 2 newsletter billboards + 1 sponsored brief → ~$2,200–$3,500
  • Equipment quarter: category sponsor + show preview adjacency → ~$3,500–$6,000
  • Directory + content: Enhanced listing + 1 supplier brief → ~$1,400–$2,200